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TURQUOISE TREE STUDIO
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Client Accounts
Each account keeps its own strategy, channels, content and edits — saved automatically in this browser.

Campaigns

Organize work by campaigns, goals, timelines & channels.

Assets

Central library of generated images, videos & posts (per client).

Calendar

Your scheduled month — Buffer's queue plus any done-for-you posts. Push from Content & Video.
🚀 Autonomous campaign
— set a goal + themes → AI designs a phased arc, plans a 30-day schedule, and generates every asset into Approvals (nothing publishes)
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THU
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Analytics

Live from this client's Buffer — posts published & scheduled. (Reach/engagement need Buffer Analyze.)
Posts Over Time
Recent Posts
📈 Content Performance — the learning loop
real engagement scores every post; the AI biases new content toward winners
📊 Monthly Scorecard
brand consistency vs engagement, week by week — plus what earns the most for this brand
🔑 API Oversight · live balance + 24h error status across every connected API, with top-up / credit alerts
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📊 Model usage & billing · image/video generations per model (each row = one provider API call) + provider balances
⚙ System health · per-route latency & error rates (24h) + provider failover

Approvals

Draft → Review → Client Approval → Scheduled.
ContentCampaignStatusDate
🏢 Agency
Your whole client portfolio at a glance.
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Welcome back 👋
Your AI marketing command centre.
🔍
What would you like to create today?
🤖 AI Assistant
Based on this brand's recent activity:
✦ Warming up…
Ask anything about your content, strategy or campaigns.
Performance
Brand Score
💎
Content Generated
📝
Posts
Images
Videos
Engagement
💜
Leads Generated
🎯
🔗
No lead source connected
Connect a CRM or channel to count real leads.
Performance Overview
Channel Breakdown
Projects & Content
Recent Projects
Content Pipeline
Top Performing Content
Recommendations & Activity
✦ AI Recommendations
Upcoming Tasks
Recent Activity
Plan & Usage
Shortcuts & Recipes
⚡ Recipes · one-click flows that chain the agents
Recipes reuse the existing Scout, Maker & Grader — nothing new to learn.
Agency Workflow
1 · Strategy 2 · Campaigns 3 · Create 4 · Approve 5 · Schedule 6 · Measure

Billing & Plans

Your package, monthly allowances and usage.
Content Plans · Image & Video Admin only
Monthly allowances · USD ($) with AED · GCC · best hero image + video models · video in seconds
Plan Price /mo Seats Hero images Hero video seconds Support Margin Best for
TT Lite Tool-only $109 AED 399 1 30 45 0.25 hr 78% Self-serve · price-sensitive DIY
Green Starter guided $408 AED 1,500 1 90 150 1.5 hrs 81% Small business · light onboarding
Blue Growth Most popular $953 AED 3,500 3 220 360 5 hrs 77% Main · campaigns + analytics
Aqua Premium partner $2,042 AED 7,500 5 500 900 18 hrs 66% Done-for-you / managed
Top-up Credit Packs · Self-serve AI
70% margin For clients who want more this month — $1 = 7.5 images or 0.3 videos
Pack Client pays Images or Videos AI cost Margin
Starter $20 150 6 $6.00 70%
Plus $50 375 15 $15.00 70%
Pro $100 750 45 $30.00 70%
Custom Other Any $ ×7.5/$ ×0.3/$ 30% of $ 70%
Rates (top models): image ★FLUX.2 Pro ~$0.04/img · video ★Kling 3 Pro ~$1.00 per 10s reel (~$0.10/s). Packs are images OR videos — mix freely (1 video = 25 images).
Margin: 70% is the floor of the business model. On hero models package compute is a low single-digit % of price (>90% gross on AI), so allowances stay generous for client value while holding well above the floor; credit packs are priced at exactly 70% (client pays, ~30% is AI cost).
Add-ons (managed / human-produced): Extra edited reel $110–190 · Pro content shoot $410–950. Plans (USD · AED): Lite $109/399 · Green $408/1,500 · Blue $953/3,500 · Aqua $2,042/7,500. Hero cost basis: image ~$0.04–0.15/img (FLUX.2 Pro → Nano Banana) · video ~$0.10–0.28/s (Kling / Seedance → Veo).
STAGE 1 — CLAUDE AI WIZARD

Strategy Intake

AI-led wizard: industry → theme → goals → channels. The completed brief powers all content generation.

Strategy Summary
🛰️ Trend Radar
Content Pillars
STEP 0 — ACTIVE CLIENT
Step 1 · Company info
📎
Drop files or click to browse
PDF · DOCX · PPTX · images · existing strategy docs
Step 2 · Classification
Step 3 · Strategy questions
Answer in your own words, or let Claude draft each answer for you. Pick an industry in Step 2 to load the questions.
🎯
Choose an industry in Step 2 to load AI-tailored questions.
Step 4 · Advertising ideation · web research
Claude researches live trends, competitors & hooks for the selected channels — ~1–3 minutes. Optional, but grounds the brief. Saved to this client.
Step 5 · Strategy Brief
Claude accumulates every answer from this wizard into the final brief, then you can sign it off and export.
Click Generate to build the brief from your wizard answers.
Agency Mode
🔔
TT

Content Studio

Create AI-powered content that converts
1. Choose how you want to create content
AI Single Content Recommended
Generate one complete piece of on-brand content using AI.
🗂
Campaign Content
Generate multiple variations tied to an entire campaign.
2. Tell AI what you want to create 💎 Brand Voice:
What would you like AI to create today?
0 / 1000
⚙ Content settings — type · platform · length · aspect · image · campaign (auto-filled by ✨ Boost)
Include:
⚙ Advanced options — image model · brand control · no-text · best-of-3
✨ AI pick
Estimated 20–30s · writes the copy + a matched image from your brief.
4. AI suggestions — one click to improve your content free · AI text costs no credits
Alternative Angles
Appears after you Generate Content.
Alternative Headlines
Appears after you Generate Content.
Alternative Images

Video Studio

Create AI-powered videos that captivate and convert
1Create
2Customize
3Preview & Publish
What would you like AI to create today?
0 / 1000
⚡ Quick Settings · fine-tune your video in seconds
RECOMMENDED
✦ Single clip
One short AI video — fastest for a quick social post.
🎬 Storyboard
A longer multi-scene story, stitched. Best for 15s+.
➕ More options — campaign · on-screen title · source URL
AI Single Video: Generate Video creates one whole video from your prompt + the selected model, then auto-renders the final cut with Remotion.
⚙ Advanced settings — model choice · per-shot routing · no-text · reference lock
✨ AI pick
🔒 Reference lock — upload the real product, person or property so every scene matches it, not an AI invention (real estate: no fake buildings).
✨ AI improvements one tap rewrites the prompt (free) — then ✦ Generate to apply
STAGE 4 — CHANNEL MANAGEMENT

Channel Connections

Connect this client's social accounts. Only the channels they requested are shown — sign in to each to start publishing.

ACTIVE ACCOUNT
TT
Turquoise Tree Studio
Channels to Connect
Click Connect on any channel above to open this client’s native sign-in for that platform. Accounts are stored securely per client — they never mix between clients.
This Client's Buffer Connection
Checking this client’s Buffer connection…
Why this matters: with no token of their own, publishing falls back to the agency’s shared Buffer account — assign this client’s channels below so their posts only ever reach their accounts. A per-client token isolates them fully. Create one at buffer.com → Settings → API.
Content Preview · Per Channel
Quality-control gate: see how the latest approved post will appear on each selected channel, then push it to this client’s Buffer queue. This is the only place content is pushed to Buffer — the queued plan then appears in Scheduling.
STAGE 5 — BUFFER-COMPATIBLE SCHEDULING

Content Scheduling

Buffer-style calendar. GCC-optimised posting times. One click to push to your queue.

June 2026
Live from Buffer · click a day to see its posts
Open Buffer ↗
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GCC Optimal Posting Times
PlatformBest DaysPeak Times (local time)GCC Insight
TikTokTue, Thu, Sun7–9pmEvening commute + post-iftar surge
InstagramMon, Wed, Fri12–2pm + 7–9pmLunch scroll + evening leisure
LinkedInTue, Wed, Thu8–10am + 5–6pmPre-meeting + end-of-workday
FacebookWed, Thu, Sat6–8pmFamily + community engagement
SnapchatDaily3–5pm + 9–11pmHighest GCC penetration globally
YouTubeThu, Fri, Sat8–11pmWeekend viewing peak
XMon, Tue, Wed9am–1pmBusiness mornings in GCC
STAGE 6 — GCC AD SPEND CALCULATOR

Ad Spend Calculator

Real GCC benchmarks from Meta, TikTok for Business, LinkedIn Marketing & Google. Show clients exactly what their budget achieves.

CAMPAIGN INPUTS
CPMCTR %CVR %
GCC BENCHMARKS (Meta, TikTok, LinkedIn, Google 2025)
CAMPAIGN FORECAST — GCC
Budget InputAED —
Estimated Ad SpendAED —
Total Impressions
Estimated Clicks
Estimated Leads
Cost per Lead
Spend per Post
BUDGET TIERS
All Platforms Comparison
GENERATE CLIENT PROPOSAL

Client Proposals

AI-generated branded proposals with Turquoise Tree colours, pricing and strategy summary. Export to PDF in seconds.

PROPOSAL DETAILS
📄
Fill in details and click Generate
Claude AI builds a branded proposal with Turquoise Tree colours, your strategy summary, pricing and channel plan.
ADMIN · AGENCY OVERVIEW

Reporting Dashboard

Your whole book of business at a glance — output, connections, and where the bottlenecks are.

Key Numbers
Content generated per client
Channels connected per client
Per-Client Status
Engagement & Reach
These populate from Buffer's connected report (reach, engagement, follower growth) once a client's Buffer is linked and analytics are enabled. Output, channels & ideation above are live now.
API Console
Connected APIs · live status, spend & billing — admin only
Settings
🔑 API Connections
💳 Spend & Billing
⚠️ Error Logs
ℹ️ About
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CREATOR MARKETPLACE

Influencer

Discover GCC creators, brief them, and route their content through the same preview → publish flow.

Discover Influencers
Type to filter the roster below, or hit Discover to find new GCC creators on the web and add them.
+ Add an influencer
Create a Brief
Builds a brief for the active client. Hooks pull from the saved Advertising Ideation.
Submissions
Log a creator's submitted content for the active client, optimise it with Runway, approve, then it’s ready for the Channels preview → publish flow.
BRAND INTELLIGENCE

Brand IQ

Track which scripts actually perform, and audit recent posts for brand drift — for the active client.

Brand DNA
Tone & Voice Demo
Words to Use · Avoid Demo
USE
AVOID
🔄 Learning Loop · what’s working — fed into every generation
As posts publish and their engagement is logged, TT Studio scores each against this client’s own baseline and feeds the top-performing platforms, formats and angles back into generation — so content compounds on what actually works for this audience.
📊 Post Grader · paste any post — get a brand-fit score + fixes
Scored vs this client's pillars, tone & words-to-avoid.
Winning Patterns — Proven Scripts
PROVEN SCRIPTS — PERFORMANCE LOG
Log how a generated script/caption performed. Once retention or engagement clears 50%, it's flagged ✓ Proven — so you reuse winners instead of regenerating.
BRAND DNA — DRIFT AUDIT
Claude derives a DNA card from the latest strategy brief, then vision-audits recent posts for tone/visual drift (0–100). Needs a saved brief + some generated assets.